Snoop Dogg has released his latest single and music video, “Stop Counting My Poccets,” inspired by classic West Coast gangster films.
The video marks the first visual from his upcoming album, 10 Til’ Midnight, scheduled for release on April 10.
Cinematic Music Video Concept
Directed by Luis De Pena and Yaslynn Rivera, the video is primarily shot in black and white.
It features appearances from West Coast artistes including:
- Ray Vaughn
- G Perico
- Hitta J3
- BLK ODYSSY
The storyline follows two brothers, Ru Little and Do Wrong, both portrayed by Snoop Dogg, focusing on tension and the consequences of their decisions.
Star-Studded Album Collaborations
The album “10 Til’ Midnight” will feature collaborations with:
- Swizz Beatz
- Peezy
- Trinidad James
- October London
- Kanobby
- Shawn Louisiana
Production credits include:
- Pharrell Williams
- Rick Rock
- Soopafly
- Nottz
- MyGuyMars
- Erick Sermon
- YoungFyre
- Alongside Snoop Dogg himself
Snoop on the Creative Vision
Speaking on the project, Snoop Dogg said:
“We wanted to bring the story to life, showing the choices and challenges these characters face. The visuals are a part of the album’s world, giving fans more than just the music.”
Upcoming Film Project
Snoop Dogg is also preparing to star in and produce the soundtrack for the upcoming film God of the Rodeo, a true-crime thriller directed by Rosalind.
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