Nosa Rex has rejected the idea that cinema films are automatically better than movies released on YouTube. During an interview with HipTV, he explained that a film’s quality is measured by its story, not the platform it is shown on.
His comments come as more Nigerian filmmakers release films in both cinemas and YouTube.
Budget and Equipment Differences
Rex explained that the main differences between cinema and online films are usually the budget and equipment. Films made for theatres often use bigger cameras and higher production tools, he said.
Nevertheless, he noted that good equipment does not guarantee a better movie.
“Your movie going to cinema doesn’t make your movie better than another person’s movie. The difference between cinema and YouTube is the budget. Sometimes you are using bigger cameras because you want a higher standard. But there are YouTube stories better than cinema movies.”
Storytelling as the Key to Success
He added that the story is the most important part of any film. Audiences enjoy films with strong, engaging narratives, no matter where they are shown.
On the value of storytelling, he said:
“What sells a film is the story. You can go to cinema with good cameras and lighting, but if the story is not good, then it is not, and there is nothing you can do about it.”
Promotion in the Social Media Era
Rex also spoke about the trend of producers dancing or joining online challenges to promote films. He explained that these actions help attract younger viewers who follow social media trends.
“Whatever works for you, do it. We are in a different time now. This is the Gen Z era. If you don’t want to dance, call people to dance. The dancing helps people see what you are promoting.”
Promotion Does Not Replace Quality
He stressed that promotion alone does not make a film successful. Audience interest depends on the story and overall quality.
On flexibility in promotion, he added:
“I don’t see dancing as a problem. If that is the way you can promote your film, then do it.”
Rex said that producers should not be judged on how they choose to promote their films.
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