Twelve-year-old North West has officially signed a recording deal with Gamma, the independent music company founded by former Apple executive Larry Jackson. The partnership places her on the same label her father, Kanye West, joined for the release of his upcoming album “Bully”, scheduled for 20 March 2026.
About Gamma Music
Gamma, which launched in 2023, has collaborated with major artistes including Mariah Carey, Usher, Sexyy Red and Snoop Dogg. The company also manages distribution for Snoop Dogg’s Death Row Records.
New Single And Live Debut
North released her single “Piercing on My Hand” on 6 February. The track was co-produced by Ye and Will Frenchman. She debuted the song live on 30 January in Mexico City before an audience of nearly 40,000. During the performance, North joined her father on stage for “Only One” and also performed “Talking” and “Bomb”. Her previous single, “Ur Bestie”, released in 2024, gained viral attention on social media.
Previous Music Credits
North previously appeared on Ye and Ty Dolla $ign’s single “Talking/Once Again”, which charted on the Billboard Hot 100 and in the United Kingdom.
She also featured on FKA Twigs’ album “Eusexua”, delivering verses in both English and Japanese on the track “Childlike Things”.
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