HipTV

About Us

About Hip TV

HipTV is Nigeria’s foremost urban cultural and entertainment television channel, with a continental presence in Sub-Saharan Africa and the diaspora. HipTV, a premier entertainment brand powered by Smooth Promotions, has over a decade of experience providing high-quality news, premium content, and dependable information.

We are the driving force behind Africa’s largest award ceremony and the country’s most powerful youth platform, delivering an unprecedented 28 new programs each week. Our high-quality, youth-focused content, which includes exclusive artist profiles, 24-hour scroll news, and live event coverage, reaches a large and engaged audience. HipTV is more than just a channel; we are a cultural movement dedicated to transforming the entertainment scene and growing the economy.

Our Competitive Edge

  • Extensive Reach: Our high-quality content reaches a vast audience across 44 countries in Sub-Saharan Africa and the diaspora, making us a pan-African powerhouse.
  • Proven Event Dominance: We have recorded over 85% coverage of all major events in Nigeria, providing unparalleled access to the heart of the entertainment scene.
  • Unique News Offering: We are the only music channel with 24-hour scroll news and exclusive artist profiles, combining entertainment with timely information.
  • Live & Exclusive Access: We provide live coverage of events with at least 3 event reports per week, and have the clout to deliver both local and international content.
  • Award-Winning Legacy: Our parent company, Smooth Promotions, organizes The Headies, the biggest award show in Africa, cementing our authority in the music industry.

Mission

To deliver top-tier entertainment, news, and lifestyle content that engages and informs African youth, while also serving as a compelling platform for brands to connect with a large and dynamic audience through unique programming and widespread media exposure.

Vision

To be the leading urban culture and lifestyle media brand in Africa, pioneering excellence and innovation in entertainment, event production, and youth engagement while continuously expanding our reach and impact across the continent and beyond.

TV Shows

Your all-access pass to every episode, every moment, and every interview that makes headlines is the Hip TV Shows archive. We provide you with the greatest urban entertainment on your own schedule. Look through our complete collections, follow your favorites on YouTube.

TV Shows

Your all-access pass to every episode, every moment, and every interview that makes headlines is the HipTV Shows archive. We provide you with the greatest urban entertainment on your own schedule. Look through our complete collections, follow your favorites on YouTube.

Meet Our Team

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Partner with Hip TV

Whether you are introducing a new product, running a campaign or simply want to get your brand in front of the right audience. Hip TV has flexible advertising packages to meet your needs.