Yemi Alade launched the YemBeauty Pop-Up at Laura Beauty Store on March 29, 2026.
The event took place at the store located off Admiralty Way in Lekki Phase 1, Lagos, featuring a vibrant and visually appealing setup.
A Stylish and Engaging Experience
The pop-up featured a red carpet area decorated with pink balloons and a portrait display representing the YemBeauty brand.
The colourful setup created an engaging atmosphere for guests and fans who attended to support the launch.
Star-Studded Attendance
The event attracted several notable personalities, including Don Jazzy, Osas Ighodaro, Kate Henshaw, Nancy Isime, and beauty entrepreneur Diadem.
Fans were also present, adding excitement and strong support for the singer and her beauty brand.
Yemi Alade on Entering the Beauty Industry
Speaking in an interview with HipTV, Yemi Alade described the event as her first-ever pop-up experience.
She explained her decision to expand into the beauty industry, noting that music and beauty go hand in hand.
“YemBeauty was created to help individuals become the most beautiful version of themselves,” she said.
Partnership with Laura Beauty Store
The CEO of Laura Beauty Store, Laura Ikeji, expressed excitement about partnering with the brand.
“When she came to meet me that she wants to do a pop up sale I was so happy because I am her fan and I am so glad that she started this her journey.”
Celebrity Reactions
Osas Ighodaro praised Yemi Alade and the quality of the products.
“Of course Yemi Alade is my girl so I had to come out to support her. I can’t wait for more of what she has in store. The pricing is amazing and the quality is top notch. I came to top up, that’s how good it is.”
Similarly, Nancy Isime shared her excitement.
“I’m here at the pop-up to celebrate Yemi Alade and the beautiful work that she has put into her lip glosses. I’m actually wearing her gloss right now. I’m very excited and always happy to celebrate my girl.”
Growing Link Between Entertainment and Beauty
The event highlighted the growing collaboration between entertainment and beauty, with Yemi Alade successfully introducing her brand to a wider audience through strong industry support and fan engagement.
Leave a comment